Esra Kucukciftci is the founder and managing principal of Pricing Innovations and an adjunct professor in the Carlson School of Management MBA program at the University of Minnesota. A recognized expert in technology pricing, monetization, and commercial strategy, she has advised organizations including IBM, Visa, Autodesk, Intuit QuickBooks, Dell Technologies, ADP, 3M, and numerous private equity-backed companies. Prior to founding Pricing Innovations, she held leadership roles at Amazon and SAS. Esra is a frequent speaker on artificial intelligence, technology strategy, platform economics, and the future of business.