How to explain the hegemonic stability of neoliberal capitalism even in the midst of its crises? The emergence of ideology theories marked a re-foundation of Marxist research into the functioning of alienation and subjection. Going beyond traditional concepts of 'manipulation' and 'false consciousness', they turned to the material existence of hegemonic apparatuses and focused on the mostly unconscious effects of ideological practices, rituals and discourses. Jan Rehmann reconstructs the different strands of ideology theories ranging from Marx to Adorno/Horkheimer, from Lenin to Gramsci, from Althusser to Stuart Hall, from Bourdieu to W.F. Haug, from Foucault to Butler. He compares them in a way that a genuine dialogue becomes possible and applies the different methods to the 'market totalitarianism' of today's high-tech-capitalism.