Gather round gather round, people. I am professor white and welcome to my laboratory.

Have you ever noticed that there are some businesses that are downright horrible?

Ever wonder why? What goes on inside? What about the good ones?

Join me in my laboratory to discover what makes the good businesses good, and the bad ones awful.

Have you ever wondered why some businesses are amazing... and others fall apart?

Step into the laboratory of Professor White, where young readers are invited on an interactive adventure to uncover what really makes a business work. Along the way, they'll explore two very different kinds of teams, and discover the five essential traits that separate a good business from a bad one:

-Grit

-Craftsmanship

-Steadfastness

-Freedom

-Teamwork