Chris Simmance is a UK-based entrepreneur on three sides of the AI displacement question. He runs Orca, an AI operations platform that automates the work of a PA, social media manager, CRM administrator, research analyst, and junior strategist for a fraction of the cost. He previously co-founded Enterprise Skills, an EdTech platform measuring eight employer-valued human capabilities through business simulations, used in UK schools. His advisory practice at OMG Center works with professional services principals on AI, strategy, and growth; the honest conclusion is increasingly that businesses need fewer people. The Next Rung is his first trade book. Four earlier industry titles were self-published alongside his consulting work. It draws on all three roles, the builder, the educator, and the advisor, to map what is coming and what can be done about it.