Farla Efros is a seasoned retail executive, cancer survivor, mother, and unapologetic truth-teller who lives in Toronto with her husband and daughter. Farla has held senior leadership roles across the retail industry, including President of HRC Retail Advisory (part of Accenture Retail Strategy), Interim CEO of True Religion Brand Jeans, and Executive Vice President & Chief Merchandising Officer at Office Depot.Known for her sharp insights into consumer trends, she has been a frequent guest on BNN Bloomberg, offering expert analysis on retail strategy and the evolving marketplace.After a high-powered career in business and retail, her life took a dramatic turn when she was diagnosed with aggressive breast cancer in 2023-a year that also brought unimaginable personal loss. What followed was a journey through surgeries, chemotherapy, hormone therapy, and soul-rattling grief...but also radical resilience, dark humor, and a fierce refusal to disappear.Through her platform The Healing Rebel CA, Farla shares the raw, real, and often hilarious side of life during and after cancer-not just survival, but the messy, painful, and surprisingly beautiful path of learning to live fully again. Her writing blends sharp wit with emotional honesty, calling out the clichés and celebrating imperfect healing with defiance and heart. Farla shares her story and strategy for reclaiming agency, building community, and living with courage and authenticity.Farla writes to connect, to comfort, and to remind every survivor: You're not alone-and you don't have to be graceful about it.