is Full Professor of Corporate Economics and Management and Director of the Department of Economics and Management at the University of Brescia. He is also Editor-in-Chief of the journal Micro&Macro Marketing. is tenured Lecturer in the Department of Marketing at Bocconi University, where he is also Program Coordinator for the Master in Marketing and Communication. is Full Professor of Corporate Economics and Management in the Department of Marketing Bocconi University in Milan. He served as Dean of SDA Bocconi School of Management and Dean of Development. is Assistant Professor in the Department of Marketing at Bocconi University in Milan and Director of the course " Marketing Management - Advanced" .