The original conversion copywriter, Joanna (Jo) Wiebe is the founder of Copyhackers, where marketers of all stripes learn to become the most profitable people in the room. Since 2005, she's worked with tiny brands and Fortune 100 companies to replace guesswork with strategically engineered messages that are proven to convert leads into customers and customers into referrers. Her popular Copy School programs have helped more than 5,000 copywriters worldwide become bankable assets to the brands that are lucky enough to hire them.