Barrie Gunter is Emeritus Professor in Media at the University of Leicester. He has degrees (BSc., MSc., PhD) in psychology and worked in the broadcasting industry in audience research for 15 years before moving into the academic world as Professor of Journalism, University of Sheffield, and then Professor of Mass Communications, University of Leicester. He has written 80 books and over 400 academic papers, technical reports and other publications across a range of social science disciplines, in psychology, media, marketing and consumerism, information science and political science. His latest books include: The BBC and the Public (2025, Palgrave Macmillan), The Psychology of Binge Watching TV (2024, Routledge), The Psychology of the Selfie (2022, Routledge) Children and Television Consumption in the Digital Era (2021, Routledge). He also published a series of four volumes about the psychology of the pandemic for Routledge in 2022 and 2023.