THE INTERPLAY OF VIRALITY AND CUSTOMER ACQUISITION
DRIVING EFFICIENT, SCALABLE GROWTH
(ANALYTICS & DATA)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Embracing Data To Build A Better Startup Faster
Beyond Vanity: Identifying Actionable Metrics For Growth
The Engines Of Growth: Introducing Virality And Paid Acquisition
Dissecting Virality: Inherent, Artificial, And Word-Of-Mouth
Quantifying Virality: The Viral Coefficient And Cycle Time
Understanding Customer Acquisition Cost (Cac) Components
Customer Lifetime Value (Clv): The Long-Term Return On Acquisition
The Golden Ratio: Optimizing Clv And Cac For Profitability
Virality And Cac Across Business Models: E-Commerce And Saas
Virality And Cac Across Business Models: Mobile Apps And Ugc
Virality And Cac Across Business Models: Two-Sided Marketplaces
The Virality Stage: Optimizing Organic User Acquisition
The Revenue Stage: Fueling Growth With Strategic Acquisition Spend
Predictive Power: Leading Indicators For Virality And Acquisition
Setting Your Baseline: Industry Benchmarks For Virality And Cac
