Allister Frost is a business growth and transformation expert who inspires working professionals to transform ever-accelerating change into collective growth-all to build a brighter tomorrow.During a two-decade corporate career, he jumped from the relative stability of a leadership role in a global consumer goods company into the wild seas of change at Microsoft. In the emergent technology sector, he developed strategies to help him thrive in unpredictable situations by regularly trying new things. He became Microsoft's first ever Head of Digital Marketing Strategy, pioneering revolutionary new communication channels and launching new versions of Windows and iconic brand campaigns, including 'I'M A PC'. This is where he first started to develop and codify the powerful new mindset for growth that he now shares in his talks and in this book.Since 2012, Allister has travelled the world as a motivational speaker and coach to leading organisations including Cisco, the NHS, Hyundai, 3M, Team GB, Airbus, and Bosch. Through hundreds of client projects, he has demonstrated how anyone, regardless of the state of the economy or the nature of their business, can develop a Future-Ready Mindset so they keep up and thrive. He specialises in helping leaders and teams rethink their relationship with change, so they stretch their comfort zones and realise their full potential. He believes everyone can enjoy a lifetime of personal growth and career success when they have the right attitude to change combined with a passion for working in the service of others (their 'Personal Mission').