Steve Jobs, CEO of Apple Inc., was one of the most visionary and forward-thinking entrepreneurs of this generation. With his vision and shrewd management, Apple changed the way people interacted with each other and thought about technology. Jobs was as well known for his genius as he was for his privacy, and the advice and knowledge he imparted to the world offer a profound insight into the most important man of the past century. "Your time is limited, so don't waste it living someone else's life. Don't fall into the trap of dogmatic dogma, of living by the conclusions they've reached." "We've never been ashamed to steal great ideas." "Apple's cure isn't to cut costs and expenses, but to find a way out of its current predicament." "Remembering that I will die soon is the most important tool I have ever encountered to help me make the big choices in life. Because almost everything-expectations, pride, and the fear of embarrassment or failure-fades and falls away in the face of death, only what truly matters remains." Al-Obeikan Publishing