Sheri Dean Parmelee is a Communication Studies expert and former event planner with 20 years of experience. She has co-authored journal articles on corporate and digital communication and teaches strategic communication as an Associate Professor at the university level.

Clark F. Greer is a retired Professor of Communication and accomplished researcher with over 21 years of teaching experience. He has authored and co-authored numerous scholarly works on media audiences and content.

Tammy K. Brown is an Associate Professor at the Liberty University School of Business, where she teaches finance and HR courses. She has 29 years of banking expertise with a focus on commercial lending and human resources.

Seungwon "Shawn" Lee (Series Editor) is an Associate Professor at George Mason University. He is a seasoned researcher and educator specializing in event technology and management. He is the editor of The Wiley Event Management Series.