David Bell is the founder of Belly Bugs, a mission-led company helping families understand the magic of the gut microbiome through food, fun and science. A passionate communicator with a background in advertising, David is at the forefront of a movement to make gut health joyful, relatable, and easy to talk about - one Belly Bug at a time.

Martin Smith graduated from De Montfort University, Lincoln with a degree in Graphic Design & Illustration. He is currently Creative Director of WPP's Manchester advertising agency, Cheetham Bell. Martin has worked on campaigns for many of the UK's leading brands such as John West, Magnet Kitchens and On The Beach.