Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Edited by two leading experts in the field, this contributed collection addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, AI for Public Relations combines practical and tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. AI for Public Relations features real-world examples from organizations such as The BBC, Rolls Royce, The University of Cambridge, The New York Times and the UK Government Communication Service.