As artificial intelligence evolves toward a state of self-awareness and machines begin to exhibit traits traditionally associated with human consciousness-such as emotional understanding, creativity, and independent decision-making-society will face unprecedented transformations that may fundamentally alter the fabric of human life. From reshaping our definitions of identity, creativity, and intelligence, to challenging ethical, legal, economic, political, and societal norms, the rise of conscious machines will compel humanity to rethink what it means to coexist with new forms of intelligence.

In a future where AI may redefine life, work, relationships, governance, where culture and synthetic souls blur the line between organic and artificial beings, SYNTHETIC SOULS - What Happens When Machines Become Conscious? explores the profound implications of AI consciousness, grappling with the possibilities and challenges of a future where machines share, and perhaps redefine, our world.


Worldwide translated best-selling author, globally sought after media commentator and distinguished thought leader with over 25 internationally recognised research publications, Professor Rocky Scopelliti is a world-renowned futurologist dedicated to creating confidence in our future, whose groundbreaking behavioural economics research at the intersection of demographic change and digital technology has profoundly shaped how we envision our social, cultural, economic, and technological landscapes.

Educated at Sydney and Stanford Universities, in Corporate Management, he is a graduate and member of the Australian Institute of Company Directors, embodying a blend of academic rigor and visionary leadership that shapes his unparalleled contributions to the future. Currently, Rocky Scopelliti serves as Chief Scientist for Government at Optus Enterprise, where he leads innovative thought leadership to guide the 4th Industrial Revolution, and is Adjunct Professor at the University of Technology Sydney Business School.