Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand.
Learn about:

• The psychology of branding
• Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion.
• Brand Building strategies
• Personal branding
• Public Relation
• Succesful branding case studies