Ray Hartjen is a writer, musician, and songwriter living in Southern California. In a professional career spanning five decades, Ray has pivoted on many occasions, from investment banking to pharmaceuticals, consumer electronics to SaaS software. One constant throughout his career, however, has been storytelling.

Ray is a frequent source of quotes for the national media on both the consumer electronics and retail industries, and he has spun his fair share of yarn as a contributor to many online outlets, on topics ranging from sports?particularly hockey, racing, and football?to sales and marketing. He also regularly writes on his site, rayhartjen.com. Ray's previous books include Me, Myself & My Multiple Myeloma and Immaculate: How the Steelers Saved Pittsburgh, both published by Morgan James Publishing.