A clear, practical guidebook to being a parent and professional in a world transformed by AI

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.

Generation AI explores timely topics including:

• Consumer Behavior: AI-driven, personalized shopping and the role of the creator economy in capturing mindshare
• Education: Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity
• Work & Career: A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive
• Mental Health & Relationships: Examines AI's potential to both connect and isolate, impacting human interaction.
• Ethics & Privacy: The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.

Generation AI is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world-especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.

Praise for Generation AI

"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age-a must-read!"
-JEREMY BLOOM, CEO of X Games, former U.S. Olympian and former NFL player for the Philadelphia Eagles and Pittsburgh Steelers

"Forget everything you think you know about technological advancement-Generation AI paints a fascinating picture of tomorrow. Britton's insights crystallize the profound transformation awaiting business and society."
-SOFIA HERNANDEZ, Global Head of Business Marketing and Commercial Partnerships, TikTok

"Generation AI is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it's an analysis of the human experience."
-DR. MARCUS COLLINS, World Renowned Consumer Culture Expert and Author of For the Culture

"Generation AI unveils how artificial intelligence will revolutionize human potential. Matt guides us through this pivotal moment in history in an insightful way that will help anyone looking to future-proof themselves."
-MICHAL SHAPIRA, Head of Global Entertainment Brand Partnerships, Amazon

"While some debate the accountability of AI, Matt Britton wisely focuses on its adaptability. Understanding how best to make use of it makes Generation AI indispensable."
-SEGUN ODUOLOWU, Host of Boston Globe Today and Entertainment Journalist

"This groundbreaking exploration charts how our first AI-native generation will redefine humanity's relationship with technology. A must-read perspective from one of our sharpest cultural observers."
-VINEET MEHRA, Chief Marketing Officer, Chime

"Generation AI by Matt Britton is a thoughtful exploration of how artificial intelligence is reshaping the way we work, live, and play. Drawing on decades of experience at the forefront of the digital revolution, Matt delivers unparalleled insights essential for leaders, parents, and innovators."
-SHIV SINGH, Author of Marketing with AI for Dummies, Co-Founder of AI Trailblazers and Former CMO of LendingTree