Chile, as a unique country in the southwest of South America, has built a unique tourism and cultural system with its diverse landscapes, long history and warm humanistic customs. From the Atacama Desert in the north, which resembles the Martian landscape, to the Patagonia region in the south, the extreme differences in natural landscapes bring shocking experiences to tourists; the mysterious Moai statues on Easter Island , the colorful mountain city of Valparaiso and other cultural relics and characteristic towns carry the glory of history and art; the indigenous cultures such as Mapuche and the characteristic folk customs formed under the influence of Spanish colonization show the diverse integration of culture. An in-depth analysis of Chilean tourism culture can not only appreciate its unique charm, but also gain insight into its position and development potential in the global tourism landscape.