Michael Palkowski is Senior Lecturer in Tourism, Hospitality and Events Management at the University of East London, UK, as well as the programme leader for BA (Hons) Tourism Management and the MSc in Events and Hospitality Leadership. Henrik Linden is Senior Lecturer in Tourism, Events and Cultural Industries Management at the University of East London, UK. He is a Fellow (FHEA) of Advance HE and his experience includes organising and managing a variety of events, including for The Nobel Museum, The Swedish Institute for Children's Books and New York's Morgan Library and Museum.