Press Release Campaign: Launch a press release campaign targeting both traditional media and online platforms, highlighting the book's timely critique of Ottawa's political dysfunctions and its relevance to current political debates.
National Media Tour: Arrange interviews for the author with major national media outlets, including CBC, CTV News, and The Globe and Mail, where the author can discuss the key themes of the book, offering insights into the systemic issues plaguing Ottawa.
Op-Ed Series: Collaborate with the author to write a series of op-eds for leading newspapers. The articles will delve into specific issues covered in the book.
Podcast Circuit: We will pitch the author to appear on popular Canadian political and news podcasts to discuss the messiness of Ottawa, sharing stories and insights from the book with a wider audience.
Panel Discussions and Webinars: We will be organizing virtual or in-person panel discussions featuring the author alongside political analysts, journalists, and former government officials. These events will focus on the systemic challenges Ottawa faces and possible solutions, drawing from the book's content.
Political Influencer and Blogger Outreach: Will engage Canadian political bloggers, influencers, and social media personalities to review and discuss the book.
Book Excerpt Placement: Plan to secure placement of key excerpts from the book in high-traffic online publications.
Targeted Email Campaign: Developing a targeted email marketing campaign aimed at political enthusiasts, academics, and policy-makers where we will be offering exclusive insights from the book and inviting them to virtual events or discussions.
Public Speaking Engagements: Plan to arrange speaking engagements for the author at universities, think tanks, and public policy forums.
Social Media Campaign: Currently creating a robust social media campaign using platforms like Twitter, Facebook, and LinkedIn. Utilizing hashtags such as #TroubleWithOttawa and #OttawaPolitics to spark conversations, share quotes from the book, and encourage discussions on Ottawa's political landscape.
