The BMW E30 is an icon that became a symbol of the South African consciousness. BMW, however, has not been able to recapture the spark, nor has the car lover fell in love the same way. With declining sales and ever increasing prices, what exactly went wrong and is there still hope for the German carmaker? This ebook explores the history of the E30 and what Beamer can do to restore the brand to its former glory in Mzansi.
