The use of Artificial Intelligence (AI) within social research has the potential to revolutionize the discipline, but it is crucial to regard the drawbacks and ethical issues that also arise. This book helps the reader comprehend the implications, ramifications, prospects and perils associated with the use of AI in the realm of social research

The field of social research is characterized by its broad scope and interdisciplinary nature, encompassing the examination of human behaviour, societies, and various facets of social existence; however, it is influenced by numerous factors, including technological advancements. It is therefore no surprise that Artificial Intelligence (AI) has rapidly become a driving force, bringing about substantial transformations within the field.The use of AI-assisted tools and programmes for the collection, analysis, and interpretation of both quantitative and qualitative data is increasing at a remarkable pace. The implications of utilizing these applications are significant and noteworthy. While these technologies present numerous opportunities, it is important to acknowledge the accompanying dilemmas and risks associated with this form of technological advancement.With a focus on AI's research implications, this book explores various considerations and examples across different disciplines of social research. It highlights the considerable promise AI holds for revolutionizing the discipline while also guiding readers in contemplating the potential drawbacks and various concerns. By doing so, researchers can optimize the capabilities of AI and promote its responsible, reliable, and beneficial application in enhancing and advancing social research.