Major foundation initiative: Author is president of one of the largest charitable foundations in the United States; this book is a major policy statement for the foundation, which will put all of its weight behind marketing and outreach.

National rollout: Working with the Annie E. Casey Foundation communications staff, we will plan a national rollout of events (especially in the National Capital Region), media briefings, and speaking engagements.

Key authority: Lawson has emerged as one of the nation&rsduo;s most important spokespeople for focusing on adolescence as THE key developmental stage in a person&rsduo;s life, and is engaged in major policy lobbying and educational efforts across the country.

Media platform: Lawson is widely cited in the national media, including PBS, public radio across the United States, and most major newspapers, as an authoritative source for information on child welfare.

High-profile foreword: Maryland Governor Wes Moore is a national political figure, bestselling author of The Other Wes Moore, and advocate for child welfare and opportunity.

High profile endorsements: We expect blurbs from significant figures in the child welfare and adolescent psychology, including Peter Edelman, Daniel Siegel, Frances Jensen, Andrea Elliott, Kathy Edin, and others.