23 real-life stories revealing the rules for working successfully across cultures
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in the day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance.
Business Across Borders explains culture through real-life stories that resonate and bring it to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Russians in Moscow, from out-running an earthquake during a keynote presentation in Tokyo, to losing a government "handler" in Beijing, each of the 23 stories illustrates a critical cultural issue that global managers need to understand today.
Every story has its own chapter with lessons learned. The final chapter explores what makes all of us around the world - all so different - simultaneously all the same, and includes a summary of "golden global rules" that everyone working in the global 21st century needs to know.
