KEN FISHER is the Founder, Executive Chairman, and Co-Chief Investment Officer of Fisher Investments, a $387-plus billion (as of 3/31/2026) investment adviser and money management firm serving large institutions and high-net-worth individuals. For over 32 years, Fisher wrote Forbes' "Portfolio Strategy" column, making him the longest continuously running columnist in the magazine's venerable history. He now writes monthly, native-language columns in over 25 major media organs worldwide, including the New York Post, Britain's Daily Telegraph, Spain's elEconomista and Italy's Il Sole 24 Ore. In total, his columns span more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever.

LARA HOFFMANS co- authored numerous bestsellers with Ken Fisher, including The Only Three Questions That Count, How to Smell a Rat, and Plan Your Prosperity. She has also contributed to Forbes.com and other financial publications.

CHRIS CIARMIELLO is a Research Analyst at Fisher Investments. In addition to assisting with books, Chris frequently collaborates with Ken to produce his many worldwide articles. He is a graduate of Connecticut College and The New School and presently resides in Vancouver, Washington.