This book is for business leaders looking to build software that creates better business outcomes by delivering effective product experiences. Over the last decade one of the biggest trends in technology has been a growing appreciation for the User Experience (UX). UX Lifecycle provides a UX methodology framework for implementing continuous improvement within organizations. It will help to address the basics such as defining what UX is; the importance of research; how UX is a process and not a job title; and where business value comes from improving efficiency, effectiveness, and satisfaction. At the heart of the UX process is the most important stakeholder - the user. This book will help you create the business case, education, processes, skills, tools, and the philosophy to deliver effective and enjoyable user experiences. These in turn will drive success in the modern software-enabled organization. FEATURES:

• Demonstrates a flexible 3-stage methodology that can be applied to organizations of all sizes to implement an end-to-end, iterative UX process
• Includes two case studies, one for a medium-sized organization and another for a large enterprise that outlines the story for each, from identifying the UX need, through creating a business case, to implementation of the UX Lifecycle, and successful outcomes
• Discusses key considerations for readers looking to create a business case for UX within their organization and engaging senior business roles around the necessary business changesrequired
• Each chapter includes key take-aways that summarize actionable and easy to reference insights