How a new “woke” elite uses the language of social justice to gain more power and status—without helping the marginalized and disadvantaged
Society has never been more egalitarian—in theory. Prejudice is taboo, and diversity is strongly valued. At the same time, social and economic inequality have exploded. In We Have Never Been Woke, Musa al-Gharbi argues that these trends are closely related, each tied to the rise of a new elite—the symbolic capitalists. In education, media, nonprofits, and beyond, members of this elite work primarily with words, ideas, images, and data, and are very likely to identify as allies of antiracist, feminist, LGBTQ, and other progressive causes. Their dominant ideology is “wokeness” and, while their commitment to equality is sincere, they actively benefit from and perpetuate the inequalities they decry. Indeed, their egalitarian credentials help them gain more power and status, often at the expense of the marginalized and disadvantaged.
We Have Never Been Woke details how the language of social justice is increasingly used to justify this elite—and to portray the losers in the knowledge economy as deserving their lot because they think or say the “wrong” things about race, gender, and sexuality. Al-Gharbi’s point is not to accuse symbolic capitalists of hypocrisy or cynicism. Rather, he examines how their genuine beliefs prevent them from recognizing how they contribute to social problems—or how their actions regularly provoke backlash against the social justice causes they champion.
A powerful critique, We Have Never Been Woke reveals that only by challenging this elite’s self-serving narratives can we hope to address social and economic inequality effectively.
"A book that explores the disconnect between the ideals of the Great Awokening and the realities of fixing structural inequality. This book aims to explain how a new elite has risen to prominence and established a social order that is fundamentally premised on exclusion, exploitation and condescension even as its members define themselves in terms of their commitments to uplifting the marginalized and disadvantaged. The book will illustrate how this core tension within the new elite explains a number of trends we've seen, from the Great Awokening to growing political polarization and beyond. We Have Never Been Woke will draw from and build upon al-Gharbi's work over the last six years that has examined the rise of Trump, the crisis of expertise, tensions over 'identity politics' and growing social inequality. It will demonstrate each of these domains as a 'front' of a broader social and cultural conflict - a conflict between those who have come to dominate the 'knowledge economy' and institutions of cultural production and those who feel excluded therefrom. It will highlight the ways symbolic analysts - those elites who have not attained their social position by owning material assets but by trafficing in symbols and rhetoric, images and narratives, data and analysis - deploy wokeness as a weapon in this conflict, often at the expense of those who are actually marginalized and disadvantaged in the prevailing order. As We Have Never Been Woke will demonstrate, the Americans who are the primary producers and consumers of content on antiracism, socialism, feminism, etc. also happen to be the primary beneficiaries of gendered, racialized and other forms of inequality - and not passive beneficiaries. We are active participants in exploiting and reproducing inequalities. However, it is difficult for us to 'see' how we contribute to the problem -- precisely because of our deeply felt commitments to social justice. This book aims to deflate these self-serving narratives while dismantling popular (and self-serving) narratives about the 'losers' in the system - leaving readers with a totally different understanding of how social inequality is produced (and by whom), and unnerving questions about what it would take to meaningfully address it"--
"Musa al-Gharbi presents a thorough and provocative critique of the contemporary woke movement and its cultural contradictions.... Following Bourdieu, the author brilliantly portrays symbolic capitalists.... Al-Gharbi urges us to reconsider what true progressivism should look like and how to build a more inclusive movement that addresses the material concerns of all people, rather than focusing solely on the symbolic victories of a privileged few."
---Pedro Ángel Palou, El Heraldo de México
