This book is not about me nor any particular practice. It is the result of 34 years of observing, studying and experiencing the criteria that determines a successful practice. It is not about mechanics or methodology. It is not about maximizing reimbursement or accelerating collections. If your interest is in how to deal with cash flow, increasing the revenue opportunities in a declining reimbursement environment and insuring that your income is optimized, this book is not for you. On the other hand, if your interest is in how to make your practice successful, this book will address the ten basic tenets to doing just that. A successful practice is never measured in terms of number of patients or income generated. The only real criteria for determining success is how the practice is perceived, by patients, by colleagues within the profession, by the staff and by the team leader.

Since my experiences as a professional lie exclusively in the domain of

Health Sciences, this book shall refer to patrons of practices as "patients." In many instances, the term "client" could be interchanged for "patients"when considering professions other than health related (i.e., Law, Accounting). But for our specific interests and purposes, the book shall address health care practices and their relationship with patients and each other.