Bruce Michelson Bruce Michelson is an HP Distinguished Technologist (Emeritus) and the Manager of Close Loop LLC. Bruce has over 36+ years in delivering industry white papers and customer engagements. Bruce's White Papers total over 1,000+ and engagements total over 350+. Bruce is the author of 7 books covering lifecycle management and user segmentation, among other topics. Bruce has numerous copyrights and patents regarding his expertise including Closed Loop Lifecycle Planning©, User Segmentation©, Cost of Change©, Appropriate Incumbent Behavior© The Ready State©, and other intellectual property. Bruce is currently adjunct instructor at Florida Atlantic University in Boca Raton, Florida, where he teaches Health Care IT and Advanced Systems and Design. Cody Gerhardt Cody Gerhardt is an HP Distinguished Technologist and Chief Technologist with over 16 years' experience. Cody is a leader in security, manageability, modern workplace, cloud, and virtualization. Cody is well credentialed, and his expertise is in high demand across various industries. Cody has been certified by ICS2 as a Certified Information Systems Security Professional (CISSP). Cody has several published intellectual properties, pending patents and defensive publications including the Accelerated State©, teamed with Bruce. Cody works with customers on modern management adoption, security, cloud adoption, virtualization, operating system management, and persona development. Cody has published or co-published over 60+ industry white papers.