People who take up a life of rock and roll either make music, collect it, write about it, sell it or get into the record business. Harold Bronson has done all of those things. In Time Has Come Today: Rock and Roll Diaries 1967 - 2007, he recounts the fascinating adventure of his musical life.

Before he co-founded Rhino Records - America's leading reissue label -- and put decades of rock and roll history back into musical circulation, Bronson was just another devoted fan growing up in Southern California in the 1960s. But with boundless enthusiasm, a discerning ear and a near-photographic memory, he channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era's greats, he launched the Rhino label from the back room of the Los Angeles record store he managed. And in doing so he took on a new role, working behind the scenes with many of those same artists - in studios, offices, concert halls and restaurants -- to bring their old (sometimes new) music to the public.

Completing a trilogy of books that began with The Rhino Records Story (2013) and continued with My British Invasion (2017), Time Has Come Today is a 40-year memoir in diary form that documents Bronson's progress from student musician and journalist to label executive, where his fandom, wit and creative imagination augmented and altered the course of many great careers.

Time Has Come Today contains concert accounts, historical events and meetings with many noted hitmakers with fascinating details that have never before been made public. This unique, behind-the-scenes document is packed with dates and details and loaded with many boldface names.

• Lunches with Peter Noone, Terri Nunn, Wally Amos, Henny Youngman, Andrew Loog Oldham
• A limo ride with all four Monkees
• In the studio with Black Sabbath and others
• Home visits with George Carlin, Howard Kaylan of the Turtles, Mike Nesmith of the Monkees, Stephen Bishop and others
• Posting bail for Arthur Lee of Love
• Parties with Gene Simmons, Alice Cooper and many more
• Conversations with the Bee Gees, the Doors, Knack, ELO, George Clinton, Mickie Most, Hunter S. Thompson, John Sebastian, Rod Argent, Bon Scott, Janis Ian, Edgar Winter, Chambers Brothers, Suzi Quatro, Sha Na Na, Mike Chapman, Nicky Hopkins, Badfinger, Rodney Bingenheimer and members of Steppenwolf, Iron Butterfly, Left Banke, Procol Harum and Focus
• Business meetings with Ben & Jerry, the editors of Mad magazine and Randy California of Spirit
• A wild in-store appearance by Kim Fowley

Praise for Time Has Come Today:

"Bronson's early love of the British Invasion filled him with dreams of becoming part of the music world. He achieved that goal as co-founder of Rhino Records, the greatest American reissue label ever. In diary-like fashion, he tells us about his journey with much the same innocence, passion and humor that he brought to Rhino."

-Robert Hilburn, author of Johnny Cash:The Life

"It takes a true insider to tell the tale. Harold was there and wrote it all down: his own life trajectory described in day-by-day minutia: encounters with the stars, where they ate, attendance figures and album sales, craziness and good times, the particulars that distinguish the music business from all others."

-Barry Miles, author of Paul McCartney: Many Years From Now and many other books