The success of a company depends on choosing the most appropriate business model. The methodology proposed in this book is an excellent tool for both start-up companies and those who want to rebuild their business and reach new heights. The authors talk about the strategy for creating and implementing innovative business models, as well as important milestones and obstacles along the way. The main part of the book is 55 templates of business models, according to which the business of the most successful modern companies is built. You will find a detailed description of business models, the history of their development and advice on when to adopt this particular template.