Frederick Tsao is the fourth-generation leader of IMC Pan Asia Alliance Group, born in the East and educated in the West. He became chairman in 1995 and transformed the family business from a traditional shipping company to a multinational conglomerate. Fred has published over 30 books in Chinese, concluding that we are amidst a major consciousness shift and at the dawn of a new era. He advocates that business should transform and reform our era. For this, he founded OCTAVE Institute, a comprehensive integrated life journey approach towards well-being.