Perhaps no name in the history of philosophy and science has been more demonized than that of Freud. "Unscientific" and "sexism" are still the "softest" accusations leveled against Freudianism. Along with this, the "cult of Freud" flourished and flourishes to this day among the representatives of the "intellectual elite" - as this category of the population calls itself. What is the attractive force - "magnetism" - as it is called by representatives of various currents of occultism and esotericism - Freudism? What of this ideological trend is worthy of being not only accepted by us, as they say, "for information", but also taken by us into our "set of tools" for self-building of ourselves and our destiny? The proposed article is devoted to the search for answers to these questions. Translated into Ukrainian by Yaroslav Myshanych.