The last decade the phenomenon of transmedia storytelling gained more attention in the academic sphere and transmedia projects increased. This research focuses on the contemporary status of transmedia storytelling within the Dutch television industry and its potential for future¿s entertainment. The qualitative analyses of the Dutch transmedia projects In Therapie, Wie Is De Mol?, Goede Tijden, Slechte Tijden and Collapsus show that these projects cannot measure up to all features of Henry Jenkins¿ definition of transmedia storytelling, but however are successful in their own right. The dual broadcasting system brings along different struggles for transmedia storytelling in the television industry. Although the biggest struggle for producers in the public broadcasting service remains the financing of transmedia projects, new regulations increase the potential for accepting the transmedia logic. The form of transmedia storytelling occurring in the Dutch television industry goes beyond the limitations of media and provides enhanced experiences by immersing the audience in the storyworld.