This book intended to explore the marketing strategies in rural areas. Indiäs economy can be thought of as comprising of two main sectors namely, the Rural Sector and the Urban Sector. The Rural Sector is, in turn, composed of two main sub sectors i.e., the agricultural sub sector and the non-agricultural sub sectors. Also this book helps to students who are studying BBA, MBA and Agricultural marketing. It is far more important for a developing economy like that of India.