The desire for a more inclusive, more sustainable, more equitable and a more thriving world is becoming stronger and stronger. New approaches based on new thinking, empathy and fairness are badly needed. Urban Gurus has been started as a circle of responsible leaders who pursue the transformation from growth to thrive. This calls for an attractive vision, a persuasive purpose, balanced values and unwavering commitment. By this, enlightened leaders create alignment among their followers and contribute to the success and wellbeing for the enterprises they lead. Slowly, Urban Gurus becomes a movement, which will hopefully bring about the tipping point for a new economy and a fairer environment.