Revenue Cycle Performance: Achieving Breakthrough Metrics in the Healthcare Industry In the transformative style of Eliyahu Goldratt's blockbuster novel The Goal, Michael Duke offers the healthcare industry approachable, cutting-edge strategies that unlock the key to maximum Revenue Cycle Performance. The McPherson Principle is an engaging business novel about a hospital system in big financial trouble. Written through the eyes of Bill Matthews, a VP of Revenue Cycle Management whose career-and the careers of his team-are on the line, the story follows his challenge to come up with workable solutions to radically improve performance, and improve it fast. Early on, Matthews recognizes he must bypass traditional, "acceptable" methods, stick his corporate neck out, and plow into uncharted metrics territory in order to succeed in today's competitive field. And thus, The McPherson Principle is born.