The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand-and sold millions of products without selling out.
In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success-but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.
Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product-tempeh-he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.
Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices.
In Search of the Wild Tofurky proves that a good idea can change the world
and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path.
"Expert advice and inspiration from a most unconventional source... An education in the business of ethics." ¿Eric C Lindstrom, author of
The Skeptical Vegan
