It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on User Centered Design, steadily acquires a central position on the work of product design teams.

"Knowing various frameworks and methodologies is crucial.... This book takes you one step further by transforming individuals or teams into adaptable problem-solving powerhouses." George Ketsiakidis, Design Researcher, Shanghai Jiao Tong University "George is a master of design process thinking, and it comes out in every word of his writing." Ryan Gerber, Founder, Quest Labs It's not how much time we spend on design that impacts product and service success: it's whether that time has been spent on solving the right problems. The field of design, with a greater focus on user-centered design, steadily acquires a central position on the work of product design teams. From large corporate environments to startups, multidisciplinary teams of developers, designers, project managers, and product managers need to find ways to understand each other's needs, overcome obstacles, communicate efficiently, and perform, creating products that satisfy their users' needs. In an era when the main differentiating factor between products are the teams that created them, George Kalmpourtzis' Don't Force It, Solve It!: How To Design Meaningful and Efficient Design Processes is the perfect roadmap for navigating the twisting paths of project management and user-centered design. KEY FEATURES: ¿ This book aims at helping software teams work more efficiently by setting up their own design processes. ¿ For organizations, this book helps decode the design processes, allowing them to deliver experiences that address the real problems of their audiences. ¿ This book offers a combination of theory and practice that will help its readers understand how to design efficient processes and apply this knowledge in their own work. ¿ This book includes many insights in the form of colorful doodles. George Kalmpourtzis is an award-winning User Experience & Learning Experience Consultant and Game Designer. Finding himself between the fields of educational technology, design, and game studies, he has been founder, C-level stakeholder, director, and board member of several design studios, startups, and consulting agencies.

Knowing various frameworks and methodologies is crucial, especially if a team has to deal with various design challenges. This book takes you one step further by transforming individuals or teams into adaptable problem-solving powerhouses. George Ketsiakidis, Design Researcher, Shanghai Jiao Tong University George is a master of design process thinking, and it comes out in every word of his writing. In 'Don't force it, Solve it!' he speaks from his years of hands-on experience, providing tangible steps and methodologies designed to activate creative teams. Ryan Gerber, Founder, Quest Labs