Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "e;thank you for meeting"e;? Have trouble getting a prospect to commit to more than, "e;Email me some information on that, and I'll take a look"e;? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal?If you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Is that the part of your "e;paperwork"e; that gets put off until "e;overcome by events"e;? Unlike the spoken word that quickly fades from memory, the written word has staying power-power that can deliver your message while building lasting relationships.And if you are a sales or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time!Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "e;inactive"e; accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "e;staying in touch"e; contacts Getting people to complete your customer satisfaction surveysThis collection of 394 sample sales letters and emails will save you time, increase your sales, strengthen your marketing position, and increase goodwill among your customers and employees.These sample sales and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: The Sales Cycle (106 sample sales letters) Routine Customer Transactions (82 sample sales letters) Goodwill and Ongoing Customer Relations (44 sample sales letters) Sales and Marketing Management (89 sample sales and marketing letters) Credit and Collection (73 sample letters)
