More and more online marketers and business owners are recognizing the tremendous benefits of incorporating media into their online marketing strategy. Multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using audio and video increases conversation rates, buy rates, and subscription rates for a product or service. But what if you're not a Hollywood producer or a technical genius? Well, no worries there - Liv Montgomery, the eCommerce Gal shows you step-by-step how to make the most of multi-media to boost your web presence and turn casual visitors into loyal customers.