SERVICE is SURVIVAL. We're all competing for customers. If you don't provide good service to them, they'll go somewhere else. Laura Stack, who has run a successful speaking and training business for nearly 20 years, will teach you how to get new customers and keep the ones you have by practicing the four things all customers want: 1. Understand Their Expectations2. Maintain Enthusiasm3. Create Special Relationships4. Watch Your Language When the quality and consistency of service go up, costs go down, so you'll see higher profit and sustained growth. Good, reliable customer service breeds loyalty and builds trust, which is vital to retain customers. New and existing customers are your company's biggest asset. Clearly, implementing the Customer Bill of Rights in your organization makes good business sense.