This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices and scientific inquiries in a globalized sport economy.
James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.
Brenda G. Pitts is Professor Emerita of Sport Business Management; and she is a speaker, author, scholar, and consultant on Sport Business Marketing.
Lauren M. Johnson is a PhD student in the sport management and policy program at the University of Georgia, USA.
