Matt Bray has had a career building start-up companies, (having been co-founding member of both system integrator and software start-ups SalesTrip and WBT), led global and regional teams in mid-market to enterprise companies who have acquired others, IPO'd, and been acquired themselves, including SAPConcur and Xactly Corporation. Matt has appeared as an international speaker, written blogs and articles published globally, and has been revered as an expert in both his industry and role. The journey to his bookThe Partnership Principle has been a 20-year love affair with Partnerships, executing self-taught and academic best-practices from the Business Travel and Salesforce ecosystems. Matt has been quoted as possessing "a blend of strategic thinking, 'roll up the sleeves' execution ability and positive energy that makes him extremely valuable for any sales and alliances organization" and an expert in the "commercialisation commercialization of the channel partner side of things'. A 'Playmaker' who enjoys sharing the collaborative wisdom of the whole to benefit others.