Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.
"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives offers interesting and illuminating insights into sustainable brands and communications in the second decade of the 21st century. It is useful for brand managements, communications practitioners and postgraduate students. Sustainable brands still can be somewhat of an enigma to non-marketers, consumers love them, and company reputations and images can be built around them. The book tackles original research questions, and addresses these well, providing plural solutions using the integrated perspective. Well worth reading."
-Philip Kitchen, Professor of Marketing at Salford, University Business School
"Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives" does what it states on the cover. To managers it engages the power of sustainable branding to stimulate new target markets. To those studying branding it is a highly informative book covering concepts and applications with a diversity of examples and cases."
-Len Tiu Wright, Professor and Editor-in-Chief at Cogent OA Business & Management
"An very significant contribution to a rapidly growing field, valuing its diversity and at the same time making important inroads into clarifying some key concepts. "
-Jillian Farquhar, Professor in Management,Solent University
"The authors present Contemporary Issues in Sustainable Branding: Ethical, Social, and Environmental Perspectives. The topic has long been of interest to marketing practitioners and academics but now takes on a new importance. This book is an excellent contribution to contemporary thinking. I strongly recommend it to all who want to know more about Sustainable Branding following Ethical, Social, and Environmental Perspectives."
-Charles Dennis, Professor of Consumer Behaviour, Departmental Research Leader, Middlesex University London
