David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built howies into one of the most influential active sports brands in recent years. After selling it to Timberland, he co-founded The DO Lectures, voted one of the top ten ideas festivals in the world by The Guardian. More recently, he started Hiut Denim in his home town of Cardigan in west Wales. A town that used to have Britain's biggest jeans factory. Its purpose is to get 400 people their jobs back. David has a cult internet following, and has spoken at Apple, Google, Red Bull, and many other top companies and conferences. David has written two Do Books, Do Purpose: Why brands with a purpose do better and matter more (2014) and Do Open: How a simple email newsletter can transform your business (and it can) (2017). David first self-published The Path of a Doer in 2010. Ten years on and still as relevant as ever, the book has been reissued by The Do Book Co.