This book offers an in-depth exploration of the field of corporate media production, from concept development through to the final stages of postproduction. Along the way, it explores all the technical, interpersonal and creative elements needed for a successful production.
"Technology is forever changing, placing digital instruments and tools on the recycle heap of time - often faster than we can pay off our credit cards. Video production included, DiZazzo's book takes us from the dark ages of video tape production to a new digital universe. Whether you're providing material for a marketing or training meeting or streaming a live broadcast, this book offers all the knowledge you need."
Ralph Phillips, Writer, Producer, Director, Blue Monarch LA Productions
"In this book Ray DiZazzo covers all the aspects of corporate media production in an easy-to-read style. The now-obsolete videotape and the equipment used to record and edit it are history. In this book, DiZazzo fully incorporates the use of state-of-the-art digital tools in his descriptions of production techniques. His in-depth coverage of the writing and directing skills is also great. A valuable book!"
Ned Rogers, Writer, Producer, Director, Full Circle Productions
"I have worked with Ray DiZazzo on countless video productions since the 1980s. This easy-to-understand third edition brings his comprehensive knowledge of corporate video production into the 21st century. Even if you think you know it all, you'll learn something new and useful from this book."
Ken Gulleskson, Producer, Director, Red Pill Expo Video Operations
