With over 10 years of experience Francesca Romana Rinaldi is a passionate executive consultant for companies in the Fashion and Luxury industries, having acquired a practical expertise especially on brand management, digital strategies, business model innovation and sustainability. She is Director of the Master in Brand & Business Management of Milano Fashion Institute (interuniversity consortium between Bocconi University, Catholic University of Milan, and Politecnico di Milan). She is faculty member of Bocconi University. She is also speaker at the UN for the topic of responsible fashion. In 2010 she has created the Bio-Fashion blog (http: //bio-fashion.blogspot.com) with the objective of raising awareness on Sustainability in Fashion and Luxury.