Marketcraft argues that markets do not arise spontaneously but rather are crafted by individuals, firms, and most of all by governments. Thus "marketcraft" represents a core function of government comparable to statecraft. Vogel systematically reviews the implications of this argument, critiquing prevalent schools of thought and presenting innovative lessons for policy.
Building on decades of comparative research into advanced industrial societies, Vogel lays out in impressive detail the myriad ways in which governments, private sector institutions, social practices, and cultural norms construct and shape markets. It makes little sense to ask whether a market is free or regulated. The important questions are who governs a market, how, and for what ends." - Washington Monthly